A financial data management company helping its consumers make informed decisions about their finances.
The owners of DASH decided that they wanted a more identifiable and elegant design.
This modification was made to allow the logo to be more horizontal, so it would be easier to display online.
The dynamic color change was made by the company to a black and red palette in order for their brand to stand out from the competition; which were mostly blue and green.
The interlacing of the bold stripe into their company name was the final ideation I made for Dash. This was to visually show to the consumer that as a company they help link things together.